What should creators know before signing a brand deal?

Thousands of dollars are flowing to content creators making videos about brands. It’s been called a digital gold rush, but what do creators have to lose under the agreements governing these relationships?

In Brief: (1) Content creators make thousands and sometimes millions of dollars from brand deals on social media. (2) The contracts governing brand deals have historically been brand-favorable, with creators signing onto terms that hand away their intellectual property, right to compete, and even management rights to their social media accounts. (3) Absent legal representation, creators are taken advantage of in the space. (4) With the creator economy growing at a rapid rate and no signs of slowing, creators should tread lightly when entering brand deal contracts.